The Journey

"I see beautiful people, doing beautiful things, in beautiful places" (Slim Aarons) - this motto sums up the signature visual language of the label SEDUCTIVE to the point.
To to stage the luxurious trouser styles, Catrin Schanz, Creative Mind of the brand, looks for locations for the photo shoots every season, that perfectly reflect the colors, patterns and style of each collection. collection. In the process, magical moments are captured and scenes are created in which one you want to dream yourself into again and again.
Join us on the SEDUCTIVE Journey and discover beautiful backdrops!

Saint Tropez

France

Inspired by maritime styles, the SEDUCTIVE Journey took us to sunny Saint Tropez. With its idyllic surroundings and enchanting ambience, Club 55 in particular was a legendary destination to stage the Summer 24 Collection. Building on the legacy of his mother, who looked after the film crew of "And God Created Woman" starring the iconic Brigitte Bardot, Patrice De Colmont welcomed us with his generosity and charming hospitality. The unique atmosphere, characterized by soft tones and the golden light of Provence, complements the aesthetics and vision of the Summer 24 Collection. The club and the interplay between the Mediterranean Sea, the long sandy beaches and the lush greenery formed a beautiful backdrop and became an integral part of our visual stories, adding depth and character to each image.

Paris

France

No one can escape the unique and magical atmosphere of the city of love. Inspired by Parisian Chic and the "Je-ne-sais-quoi" nonchalance of French women, Paris became the destination of another wonderful SEDUCTIVE JOURNEY. We explored the romantic alleys of Montmartre and photographed at iconic locations such as the Palais Royal, the Eiffel Tower and the Pont Alexandre overlooking the majestic Grand Palais. To complete the "FROM DAY TO NIGHT" story, we showcase the glamorous SEDUCTIVE Pants at night in unique images on the golden glittering banks of the Seine as well as on the sophisticated Place de la Victoire.

Capri

Spring 2023

It's impossible not to fall in love with Capri, which is why the SEDUCTIVE Summer 2023 Collection is entirely dedicated to this Italian island and its dolce vita. and its dolce vita. Capri thus also became the spot of the eponymous shoot and an unforgettable Journey. We were able to capture the most beautiful corners of the island and not only got the unique opportunity to stage the SEDUCTIVE CAPRI Collection in the famous beach club LA FONTELINA and in the legendary hotel LA SCALINATELLA.

Apulien

Winter 2022

The SEDUCTIVE Winter 2022 Journey took us to Puglia, where we found the perfect retro setting for our looks. The southern Italian region forms the heel of the "boot" and impresses with its hundreds of kilometers of rugged rocky coastline along the Adriatic Sea and finest, Caribbean-like beaches on the Mediterranean Sea. Historic port towns like Pulignano al Mare and picturesque fishing villages like Marina Serra were enchanting photo spots, places where we felt transported back to bygone times of dolce far nientes. Other location highlights included the baroque architecture of Lecce and, of course, the unique, magical "trullis" - stone huts with eye-catching cone-shaped roofs in Alberobello. It is not surprising that our Journey through Puglia became over 2000 km long - another indescribable and wonderful SEDUCTIVE adventure - which is reflected in emotional photos and brings the viewer closer to the many diverse countryside and towns of Puglia.

Isla Saona

Caribbean Sea - Part 1 - Main Collection

The colors of the sky and the sea shine in the Caribbean Sea aquamarine and soft turquoise green in the morning, cobalt and azure blue at noon and flaming red, orange, pink and purple in the evening. In combination with white, endless beaches, exotic flowers and palm forests in all shades of green, the nature of the tiny SAONA Island offered us a spectacular backdrop to stage the SEDUCTIVE Summer 2022 and we were able to create unforgettable moments from sunrise to sunset - a SEDUCTIVE day full of emotions and fantastic images. Side Note: Not only SEDUCTIVE pants found this jewel in the Caribbean, SAONA was the island where many scenes of the movie "Pirates of the Caribbean" were filmed.

Samana

Dominican Republic - Part 2 – Color Story

We are not surprised that the people of the Caribbean, with the colorfulness of nature surrounding them, also paint their houses colorfully. All the colors of the rainbow - such as lemon, papaya orange, coral red, palm green and indigo blue - can be found on the facades of the wooden buildings, many of which date back to colonial times and are protected monuments. Our COLOR story couldn't find a more fitting backdrop, and the colors of the SEDUCTIVE Capsule Collection shine beautifully with these cheerful properties.

Herdade do Freixo do Meio

Portugal

The Winter 21-22 SEDUCTIVE Journey took us to Portugal to a beautiful farm called HERDADE DE FREIXO DO MEIO. The splendor of the old Portuguese cork oak and holm oak forest, has evolved from a respectful and harmonious relationship between man and nature over centuries and when you visit the farm, an hour from Lisbon, you can feel this synergy and energy. In special times like these, man longs for a place of retreat. We staged the SEDUCTIVE Winter Collection 21-22 in this special and peaceful place to show the importance of nature for man. The colors of the endless landscape provided the perfect background for the new styles and we created picturesque images that tell stories of freedom, tranquility and mysticism.

YOU CAN ALWAYS TRAVEL IN YOUR DREAMS

February 2021

In times when traveling is not a matter of course, it is important to close your eyes and dreaming about beautiful places. Feel the sun on your skin, hear the palm trees in the wind and enjoy the sound of the ocean. Our new SEDUCTIVE journey is made to inspire you with romantic and exotic images. Join us on our emotional journey. Trend prints were inspired by nature and jungle themes with palm trees and exotic plants perfectly setting the scene for the SEDUCTIVE photo shoot entitled - YOU CAN ALWAYS TRAVEL IN YOUR DREAMS.

Somewhere on a beach

Normandy, France

Our SEDUCTIVE autumn/ winter 20/21 photo shooting took place on different stretches of Normandy’s coastline in the north of France. The landscape there is incredibly varied with steep cliffs, long sandy beaches, rolling dunes and small, secluded coves. For our photographic homage to Peter Lindbergh, we found the ideal weather and light conditions, spectacular clouds and bizarre rock formations. This rugged, romantic natural scenery not only provided a befitting backdrop for the SEDUCTIVE autumn/winter 2020 collection, but also further emphasised the unique character of the exciting styles.

Sintra

Spain

Sintra is a charming portuguese place located 25 km western from Lisbon. For a long time the small town was used as the summer residence for the kings and therefore the wooded compound is larded with pastel-coloured manors, opulent mansions and extravagant moorish palaces. These stood out because of their artistic ornaments and wonderful ceramic tiles – the “Azulejos” – and became the perfect matching backgrounds for the SEDUCTIVE Summer 2020 campaign. Follow SEDUCTIVE once again on the journey and get inspired by Sintra’s stunning and magical scenery.

Lanzarote

Canaries

One of the Canary Islands located off the coast of West Africa, Lanzarote is renowned for its bizarre lava landscape. Craggy black cliffs, red volcanic soil and the wild surf of the ocean provided a breathtaking backdrop for the vibrant neon colours of the SEDUCTIVE winter 2019/2020 collection. Join us as we embark on another SEDUCTIVE journey… “NEON GLAM meets black rock”.

Atlas Mountains

Africa, May 2018

The majestic Atlas mountain range is one of the last, virtually untouched natural areas. Berber tribes and rare animals such as cheetahs are the only ones to settle in this region of contrasting climate zones. The range stretches for 1,600 miles (2,500 km) through Morocco, Algeria, and Tunisia, separating the Atlantic and Mediterranean coasts from the Sahara desert. Few are privileged to see this spectacular region, home to a number of different species, as the Toubkal Mountain with an elevation of almost 13,700 feet (4,167m) makes crossing the mountains extremely difficult.

Marrakesch

Marocco, May 2018

Colourful souks, stalls offering oriental spices and unusual fabrics, snake charmers playing flutes, and an endless labyrinth of alleyways – the Medina of Marrakesh has an evocatively magical and unique atmosphere reminiscent of the One Thousand and One Nights. After sunset, the main square Djemaa el Fna begins to pulsate with life. Among the fire-eaters and storytellers, countless little cookshops celebrate the diversity of the national cuisine. Aromas of couscous, tajines, and cilantro begin to waft over the “red city”.

Jardin Majorell

Marrakesch, Marocco

A paradise in the midst of big-city bustle. The Jardin Majorelle is home to numerous exotic plants growing among colourful pavilions, fountains, and tubs planted with flowers. This artistic garden is particularly famous for its inimitable cobalt blue theme, conceived by the painter Jacques Majorelle. The French artist created his own Garden of Eden here in 1923. After his death, the garden lay neglected for many years until, at the beginning of the 1980s, no less a personage than Yves Saint Laurent breathed new life into what is probably the most beautiful garden in the world.

デュッセルドルフ

Shochiku, November 2017

From the “Kö” in Düsseldorf, an 11-minute walk brings you to the ultimate Japanese experience. In one of the largest Japanese quarters surrounding the Immermann Straße, there are any number of Asian restaurants as well as all sorts of shops with waving cats and colourful kimonos in their windows. In “Little Tokyo on the Rhein”, the Shochiku supermarket is particularly popular. Here you can find the finest Japanese foods such as sushi ingredients and spices from the Far East.

Miami - Raleigh Hotel

Florida, June 2017

The Raleigh Hotel Miami is the pearl of Miami Beach with its suites with a beach-inspired look, access to a private beach, and a historic pool fringed by palm trees. When this Art Deco hotel opened in 1940, it changed the standing of South Beach forever. The southern stretch of coast in the historic Art Deco quarter is known the world over for its early twentieth century architecture and its retro charm. Collins Avenue, where the Raleigh is situated, is a real hot spot and home to numerous shops and nightclubs.

Miami - Wynwood

Florida, June 2017

Wynwood is one of the most fashionable quarters in Miami and celebrated for its colourful murals, the Wynwood Walls. The largest open-air street museum in the world exhibits over one hundred murals and spray-painted artworks by internationally renowned street artists. The former warehouses surrounding the colourful walls have been turned into craft beer breweries, galleries, boutiques, and hip bars. The art of Wynwood has thus managed to save this historic city quarter from decline and has made it a mecca for artists and other creative people.

Miami - Ocean Drive

Florida, June 2017

Hardly any other place has served as a film location as often as Miami’s Ocean Drive. This famous and notorious street in South Beach pulses with life day and night. The mixture of 800 restored Art Nouveau houses in pastel hues, the boutique hotels and the bars along a golden sandy beach – abundantly bordered with palm trees – imparts a unique flair. The stretch between 5th and 14th Street is particularly well-known. Here, among other sights, is the Lummus Park, full of palm trees, which terminates in Miami Beach.

Singer Island

Florida, May 2017

Singer Island, an island off the Atlantic coast of Palm Beach County, owes its name to Paris Singer, the son of Isaac Merritt Singer – the founder of the Singer Sewing Machine Company. The narrow island is a small paradise and is still regarded as an insider tip. Not only can one truly relax here on the beautiful sandy beaches and in the luxury spas, the more adventurous can also get their money’s worth diving, hiking, and mountain-biking through mangrove forests.

Warsaw

Poland, 2016

Like a powerful old giant, the Palace of Culture and Science looms between modem skyscrapers in downtown Warsaw. The enormous building, built in the classical socialist style, was finished in 1955 and then as now comprises 3,288 rooms and 42 storeys. For many years, it was regarded unfavourably as a power symbol of the almost 45-year-long Russian oppression. In the meantime, however, it has become a tourist magnet and also houses a cinema, theatre, congress hall, and museums for the local population. An absolute highlight is the observation deck on the 30th floor. From a height of 374 feet (114m) you have a wonderful overview of the city and can also dine in the Panorama Restaurant.

Sicily

Italy, May 2016

This is probably the most unique and bizarre beach anywhere. The Scala dei Turchi is not graced by sand or even pebbles but instead by chalk. On the coast of Realmonte in southern Sicily, a snow-white chalk cliff fifty metres high climbs towards the sky. The white giant looks like stairs leading from the sea up to the top of the cliff. According to legend, pirates whom the locals called “Turks” sheltered here from storms. Hence the name: Scala dei Turchi – Stairway of the Turks.

Sicily - Scala dei Turchi

Italy, May 2016

The Scala dei Turchi near Realmonte has more to offer than snow-white chalk cliffs leading like steps into the clear blue sea. The gigantic cliff is flanked by two beaches of fine sand. The water here is so clear that you can watch the fish and see the clams under water with the naked eye. In order to get there, you have to be prepared to climb the strenuous path over the cliff. But this is well worth the effort. Untouched nature and a unique view of the coast from Agrigento to Capo Rossello await the bold climber.

Palermo - Palazzo Brunaccini

Italy, June 2016

Oh, to live once like a real princess! Guests can fulfil this wish in the Palazzo Brunaccini located in the historic centre of Palermo. The boutique hotel, built in 1714, belonged to the princess Lucrezia Brunaccini in the 18th century. The history of this elegant house can still be experienced today. Historic and traditional furniture, paintings and photographs adorn the eighteen suites and provide a wonderful contrast to the modern designer furnishings and the contemporary art on the walls. The Palazzo Brunaccini is only 700 metres from the impressive Cattedrale di Palermo and lies exactly between the churches Chiesa del Gesu and Chiesa del Carmine Maggiore.

Palermo - Botanical Gardens

Italy, June 2016

Wild nature with a long history behind it. The botanical gardens in Palermo as they are today have existed since 1786. The Royal Academy of Palermo, today the university, was granted a small plot of land on which to cultivate medicinal herbs and for teaching and research. Roughly 108,000 square feet (10,000 square metres) of this green, jungle-like oasis marches along the Via Lincoln, on the outskirts of the Kalsa quarter. The rare and exotic selection of plants – such as the enormous dragon trees – is what make this botanical garden so unique. Especially impressive is its emblem: a Moreton Bay fig (Ficus macrophylla) planted in 1845.

Zurich

Switzerland, November 2015

Some people see Zurich as a picturesque, historic metropolis. For others, it is a banking metropolis, a sporty, cultural or hip city – Zurich has many facets. The population of 400,000 appreciate in particular Lake Zurich around the corner, the mountains always within stone-throwing distance, a city centre with exclusive shops, the cosy cafes and special rooftop-terrace bars. No wonder that Zurich is among the cities with the highest quality of living in the world.

Saint Paul de Vence

France, May 2015


The French city Saint Paul de Vence lies between cypresses and palm trees on a rocky outcrop. The city walls were finished in 1547 by King Francis I and are still well-preserved today. The medieval village with its little stone houses, charming fountains and narrow alleyway is one of the most beautiful in Provence. It was this beauty which drew so many artists and famous people to the town, leaving a legacy of numerous art galleries. The Fondation Maeght, an art museum, and even a work by Marguerite and Aimé Maeght, round off the artistic offerings for the 3,456 inhabitants and the tourists.

Sylt

Germany, November 2014


Sylt, the Saint Tropez of the North. The largest of the North Frisian Islands, it is 23.6 miles (38km) long and at its narrowest only 1,050 feet (320m) wide. On this, Germany’s favourite island, there are ten nature preserves, among them the dunes and heathlands as well as cliffs and lagoons. The most beautiful stretch of beach by far lies between Buhne 16 – a shack-like restaurant in the dunes – and the 30-meter-high Red Cliff. This fascinating cliff was created 120,000 years ago when glaciers deposited rock masses in the region.

Ibiza

Spain, May 2013


The third-largest Balearic island is particularly renowned for its exclusive and excessive nightlife. However, the island – which remained more or less undiscovered by tourists until the 1970s - has so much more to offer. Eivissa, as it is called in Catalan, is one of the few places on earth that is a natural as well as a cultural heritage of humanity site. Sixty sublime beaches beckon with warm, turquoise water, steep coasts, and flourishing forests. A paradise for many animals such as rare migratory bird species, sea horses and turtles. On Ibiza, one can also find untouched villages where the inhabitants still live and celebrate their traditional customs and culture. Isla fantastica!

Capri

Italy, May 2013

When in Capri the red sun sinks into the sea … The warm evening sun drenches the small colourful houses and the lemon and olive trees in a warm glow. The evergreen vegetation and the azure of the sea have always enchanted the visitors to this island. Artist, writers, and intellectuals are drawn by its charm as are yacht owners and tourists. From the paths and roads along the steep island coast, one can enjoy spectacular views.

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