We are starting the summer 2018 season with an anniversary: following a superb start
as a newcomer brand, SEDUCTIVE has been achieving success in the high fashion segment
for ten years now and is already firmly established in the best stores. And our success
is proving that we are on the right track: SEDUCTIVE remains just as alluring and
irresistible as it was back then.
The demand for our fashionable, high-quality trousers is growing and we are delighted
to be reporting very good sales with our retail partners and happy Suductive-Customers.
In addition to our style-conscious and confident fashion statement, our high production
standards and excellent customer service are something to be proud of.
SEDUCTIVE combines carefully selected materials with sensuous colours and sophisticated
structures. We are still winning our customers over with perfect fits of key shapes and
fashionable highlights. Nothing about this formula for success is changing.
We are staying true to our principles.
As well as essential basics with unique details, in summer 2018 we are presenting
unexpected variations and new styles that convey the special SEDUCTIVE look that is
sensuous yet natural.
Flowing fabrics and silk in creative prints are giving wider styles a feminine, casual look.
A lot of the narrow silhouettes are slightly cropped.
Corded ribbon and vertical stripes are adding a sporty touch. New high-tech, innovative
materials that are easy to care for and very wearable, always guarantee the perfect fit.
The SEDUCTIVE look is highlighted by extraordinary photo shoots in wonderful locations. In
the past our travels took us to the Côte D’Azur, the Provençal village of Saint Paul de Vence,
Sicily, the Uckermark region of Germany and finally to a wintry Warsaw.
We shot our SEDUCTIVE summer 2018 campaign in Florida and took some artistic shots in
front of the colourful murals of the Wynwood Art District in Miami. Ocean Drive provided
the perfect backdrop for summery prints and colours. At the iconic Raleigh Hotel on Collins
Avenue we found the necessary glamour and, last but not least, we also took some
beautiful, soft-lit photos by the ocean in the early hours of the morning.
The visual imagery is just as emotional as it is “SEDUCTIVE”…
Head of Design