THE
SAINT TROPEZ
STORY
AU CLUB 55
Club 55, with its idyllic surroundings and captivating ambiance,
has become a legendary destination.
The unique atmosphere, characterized by the gentle hues and
golden light of Provence, perfectly complements
the aesthetic and vision of the
SEDUCTIVE Summer 24 Collection.
The Club’s grounds and the interplay between the Mediterranean Sea,
the sandy beaches, and the lush greenery provided beautiful backdrops
and truly became an integral part of our visual storytelling, adding depth
and character to each image.
We express our heartfelt gratitude and appreciation to
Patrice De Colmont and his dedicated team.
Building on the legacy of his mother, who took care of the film crew
of „And God Created Woman“, featuring the iconic Brigitte Bardot,
Patrice extended his kind generosity and charming hospitality to us
for our SEDUCTIVE photoshoot.
EN ROUTE
The most charming way to explore Saint Tropez
and the beautiful villages of Ramatuelle, Gassin and Grimaud
is through the fresh air and open views of a Mini Moke.
This classy vehicle fits perfectly within the relaxed and stylish spirit
of these famous Provencal villages.
Cruise along the sea kissed coastline and through the open vineyards
while feeling the rush of freedom, relaxation and beauty overcome you.
The Mini Moke is not only inseparable from actress Brigitte Bardot,
who used it as her preferred mode of transportation to the port
of Saint-Tropez, it also made an appearance
in the James Bond movie „Live and Let Die“.
LES SPORTS
From the elegant and prestigious sport of tennis
to the beloved game of boules, known as „La Pétanque“,
the French have a deep appreciation
for outdoor activities that exemplifies
the enjoyment of life‘s simple pleasures.
La joie de vivre.
The clinking sound of metal balls, the strategic throws,
and the animated voices filling the air,
create a vibrant atmosphere that reflects
the French love for socializing.
A LA PISCINE
Just like in the captivating film „La Piscine,“ a French-Italian drama
starring the mesmerizing Romy Schneider and Alain Delon,
the myth of the luxurious villas and enchanting swimming pools in
the French Riviera comes to life.
In this glamorous setting, seductive and enigmatic women take center
stage, embodying confidence and exuding an irresistible air of mystery.
These alluring beauties effortlessly captivate the attention of others with
their magnetic charisma and undeniable allure.
The pool becomes a symbolic space, transcending physical boundaries
and serving as a catalyst for the characters‘
deepest desires and fantasies.
LA PONCHE
Another beautiful place in Saint Tropez is La Ponche,
a charming fishing district nestled in the historic part of town.
Situated just a stone‘s throw away from the bustling harbor,
this beach offers a tranquil and serene atmosphere.
Surrounded by vibrant turquoise waters, it provides a picturesque
backdrop enhanced by the breathtaking sunsets.
Visiting La Ponche offers a unique glimpse into
the peaceful and unhurried lifestyle of Saint Tropez.
