PR KIT Spring / Summer 2026
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Spring/Summer 2026
Palm Beach Vibes
In Summer 2026, SEDUCTIVE transports you to the exclusive, glamorous lifestyle of Palm Beach,
Florida, presenting an irresistible fashion mix of retro glamour and modern coolness.
"Prints, Palms & Pure Seduction“
SEDUCTIVE has always stood for exceptionally beautiful, in-house designed prints in extraordinary
color combinations – a signature that takes on an even bolder presence for Summer 2026.
Floral statements, exclusive Toile-de-Jouy motifs, and graphic elements define the new signature
prints. Whether exotic, playful, or artistically abstract – the artworks tell stories of the ocean,
palm trees, and eternal summer.
"Palm Beach is where elegance meets ease.“
The new styles are relaxed yet precisely tailored – with a clear focus on comfort and effortless
style. High waistlines, wide legs, O-shapes, and various flared and bootcut silhouettes bring a
modern feel. At the same time, clean, slim, and new lines shape the distinctive SEDUCTIVE look:
smart, feminine, and seductive.
"It’s not just sunshine – it’s a lifestyle.“
A palette of sun-bleached tones unfolds subtle brilliance and delicate softness: Hibiscus Red,
Papaya Peach, Lagoon Blue, Seafoam Green, Olive Palm, and Sandstone meet pastel shades like
Shell Pink and Coconut Cream – a play of tropical energy and quiet elegance.
"Palm Beach is a mood: light, luxe, and effortlessly chic.“
Lightness and a touch of luxury define the material choices: Flowing, airy fabrics, fine-textured or
washed cottons and linens softly embrace the silhouettes and underscore the
collection’s summery flair.
"In Palm Beach, elegance takes a vacation – but never a break.“
Following their successful launch in winter, the jacket styles continue: A classically tailored, slightly
oversized blazer, a fitted version, and a modern cropped jacket with golden SEDUCTIVE signature
buttons complement the pants to create laid-back yet elegant summer sets – perfect for sunny
city strolls or lounging by the beach.
"You don’t just visit Palm Beach – you become part of its story.“
For the highly anticipated SEDUCTIVE JOURNEY, which also defines the theme of the Summer
2026 pop-up stores, Creative Director Catrin Schanz returns to Palm Beach behind the camera.
Among pastel Art Deco facades, endless palm-lined avenues, rose-golden light, and tropical
charm, she captures the essence of the collection:
SEDUCTIVE Pants – made for perfect moments in the sun.
PR AGENCY
Phone: 0211 - 6799601 * Fax: 0211 - 6799605 * E-Mail: drewing@martinadrewing-pr.de